The Cultural Engine
40 DAYS. 40 NIGHTS.
HOLY WATER IN PLAY.
This fall, our team is staging a 40-day, 40-night revival in Asheville, North Carolina — the Billy Loves Willie campaign — a cultural moment built to save hemp using the evangelist's playbook. Billboards, bands, tents, and one final night.
Our plan is to get Holy Water in play for the 40 nights — as the main presenting sponsor, so to speak. Forty nights of sampling, ritual, and story in front of exactly the audience this brand was built for.
A ritual wellness platform built around two ingredients that matter: exceptional water and exceptional plant science.
Not hype.
Not rebellion.
Not argument.
Practice.
Why Spiritual Plants
For thousands of years, people related to plants as part of daily life — through rest, anointing, nourishment, and ritual.
Spiritual Plants isn't trying to invent something new.
It's restoring a relationship that already existed.
The sacred is not fragile.
It does not need to be defended from a plant.
We build atmosphere, not arguments.
The Spiritual Plants Standard
Everything in the Garden is built on non-negotiables:
Plant first
Whole-plant whenever possible, full-spectrum preferred
Clean process
Solventless or low-intervention, no chemical conversions
Body-led design
Nervous-system aware, ritual-first use, no intoxication theater
Planet conscious
Recycled and ocean-bound materials whenever possible
Honest language
No miracle claims, no fear marketing, no gimmicks
If it doesn't meet this standard, it doesn't live here.
The Four Rituals
REST
Sleep as sacred renewal.
ANOINT
Care for the body, with intention.
COMMUNION
Ritual in what we consume.
These are not products.
They are practices.
Why forty days
Forty days is our unit of practice because it's:
- •long enough to establish rhythm
- •short enough to stay accessible
- •culturally familiar
- •repeatable without dependency
This is not about chasing results.
It's about building relationship.
How The Garden Works
The Garden holds culturally fluent labels — different tones, different languages — all grounded in one shared discipline.
Different dialects.
One standard.
We don't ask people to change who they are.
We meet them where they are.
THE GARDEN
When someone is ready to purchase, they enter The Garden — a shared marketplace where all Spiritual Plants products live under one clean, transparent system.
Clarity instead of confusion.
Ritual instead of impulse.
Choice without pressure.
Christian CBD
The first expression from Spiritual Plants. A calm, pastoral entry into plant medicine.
More to Come
Additional brands and ritual expressions in development for 2026 and beyond.
Each designed with the same integrity and intention—new ways to hold space for ceremony, embodiment, and daily nourishment.
Spiritual Plants at MJ Unpacked
We're heading to MJ Unpacked — the national gathering curated for licensed operators, researchers, and investors shaping the future of plant medicine.
Spiritual Plants will be exhibiting with our four foundational practices in hand:
This isn't a pitch.
It's a chance to experience the practices behind the products — thoughtfully made, plant-forward, and designed for intentional living.
MJ Unpacked brings together the people actually building what comes next: brand leaders, operators, scientists, and capital partners. We're looking forward to real conversations about ritual, wellness, and where this industry is headed.
EVENT
MJ Unpacked
DATES
May 5-7, 2026
New Shows from Spiritual Plants
Launching a new media series in partnership with Highly Capitalized, featuring thoughtful dialogue on wellness, plant medicine, and cannabis investment.
Spiritual Plants
Wellness, plant medicine, values-driven brands
Exploring clean-label products, medical-grade standards, and how trust shapes consumer wellness.
Future of Plant Medicine
Capital, markets, regulation, opportunity
Examining credibility, scale, and real business fundamentals across plant medicine sectors.
The Signal Stack
Two companies. One operating system.
Mission built in.
Spiritual Plants is founder-owned by Craig Rose, Jamie, and aligned founding partners. Together with Your Health Is Your Wealth, it forms the two-company operating core of the proposed Signal Stack.
Core Company 01
Spiritual Plants
Plant products, ritual hydration, commerce, culture, and experiences.
Core Company 02
Your Health Is Your Wealth
The broader health framework connecting human potential, media, music, publishing, events, and transformation.
Connected, Independently Owned Partner
Third Wave Foods is independently owned by Robert Davis and Loren Wallis. It connects to the Signal Stack through aligned nourishment, hospitality, and culture; it is not a Spiritual Plants subsidiary.
David Dame
Proposed operating head across Spiritual Plants and YHIYW
Brandon Stewart
Priority executive hire · proposed President & CEO · final agreement required
Guy Rocourt
Foundational co-founder · Chief Product Officer · product authority
Craig Rose
Founder · vision and culture
Shared Creative Team
Sean Dame builds alongside David, Craig, Guy, and Brandon across product, brand, creative, commerce, and activation. Jamie Tanzer, Patricc Reed / Post It Pat, Jackson Averett, and Joda Williams form the shared creative layer; Joda also holds the YHIYW methodology role. Kenny McCormick is a featured artist and collaborator across the ecosystem.
Stewardship Is Ownership
Spiritual Plants' founding group is dedicating 10% of founder equity to the Hollow Bone Initiative, the mission beneficiary and healing-access channel of the ecosystem.
This is not cause marketing. It is responsibility placed inside the ownership structure.
David Dame, Brandon Stewart, and Sean Dame are proposed and unconfirmed. Brandon is the priority executive hire and proposed President & CEO. Shared-team titles and allocations remain subject to direct agreement. Equity dedication, governance, and any transfer mechanics are subject to final legal, tax, and organizational documentation.
Legal Disclaimer: All products are hemp-derived and contain less than 0.3% Delta-9 THC (dry weight basis), making them federally legal under the 2018 Farm Bill. However, state and local laws vary. It is your responsibility to verify legality in your jurisdiction before purchasing.
FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Not for use by individuals under 21. Do not use if pregnant or nursing. Consult a physician before use if you have a medical condition or take prescription medications.
Drug Testing Warning: Use of these products may result in a positive drug test for THC. We do not ship to: AK, CO, DE, ID, IA, MT, NV, NY, ND, OR, RI, VT, UT, WA.